Cross culture and human resource management 03015 Essay

Cross culture and human resource management 03015 - Essay Example Kennedy (2008) however focus in aspect of competition that urged the business houses to look for new markets and customer groups in order to enhance their scope of business and signified competition as one of the primary drivers in the inclusion of cultural factors in the business domain. Focusing on the functional aspect of the human resource processes of the business, Hampden-Turner (2009) stated that the two most essential roles of the HR managers is to ensure employee engagement and commitment towards their organizational responsibilities. This research is focused on establishing a subsidiary for British pharmaceutical company GlaxoSmithKline in India. The process of developing the subsidiary will undergo through many cultural challenges and analysis of the business environment of India. For the initial market research process, GSK will send some British managers for understanding the process of designing the functions for the India based subsidiary. The group of managers selecte d include 3 male and 2 female individuals out of which the female managers are married and will be travelling with their families. This also brings in the aspect of adapting to the social structure of India for all the managers. The personal reflections of the managers will also be considered in forming the report regarding the cultural environment of India. The responsibilities of the subsidiaries will be mainly related with evaluation of the critical cultural and environmental factors that can influence the operations of GSK. Culture is one of the most crucial aspects of the human behaviour, their decision making processes and choices made while taking actions for fulfilling their goals. Based on this assumption the observation of Bate (2008) highlighted that culture influences the decisions and behaviour of a group of people and forms the basis of differentiation of one group from another. Thus, culture can consider as means for segregation of the global population based on their

Technology Assignment Example | Topics and Well Written Essays - 250 words

Technology - Assignment Example This material has been transformed to create electronic displays and these displays are being used for e-readers. This technology is helping the society as it reduces its consumption of trees for paper and even provides them with a solution that consumes lower amount of battery of their e-readers. The RFID Chips are even recognized as radio frequency identification chips are wireless in nature and are used in replacement of bar codes as well as magnetic strips and are attached to different elements and helps in identifying those elements. These chips are being used by super stores and marts in place of barcodes and due to these chips there has been a decrease in the amount of time people spend at point of sales. Programmable Matter is a term used to refer to those elements that has the ability to alter their physical outlook in a Programmable way and this matter is said to have the ability of processing huge amount of information (Fan, 2013, p.152). The concept of programmable matter is being used to create items such as robots that can change their shape and perform various functions. These robots can help in making lives of human beings easier by performing different

Globelaztion context Essay Example | Topics and Well Written Essays - 250 words

Globelaztion context - Essay Example hat people have slept on the geo-economics lies, and then everyone must be ready to find out if the world is flat as the lies state without wasting time. The author also states how if found out by accident how the earth if flat. He found out the truth according to lies late February last year. Friedman (2005) has used the interview while creating a discovery channel program to justify what Indians believe about the earth being round or flat. The video is for a lecturer who is talking about the global health of two hundred countries two hundred years ago and beyond. He states that having data is not enough but it very critical to make them presentable enough that people can understand. To do so, he talks about the animation of data in real space. Using the real space animation uses different color in presenting countries. The size of the color also shows the size of the population. The speaker also talks about the life expectancy of persons in different countries. The speaker also talks about the factors that have led to the development of some countries. Again, the speaker identifies the impact of the world war to the development of many nations. The speaker has categorized the global competition of the nations in years from 1810 up to the now identifying the development strategies and the factors that affected the countries. The author also defines the closing of the economic gaps between countries and identifying factors that have contributed to the closing of the

Technology Assignment Example | Topics and Well Written Essays - 250 words

Technology - Assignment Example This material has been transformed to create electronic displays and these displays are being used for e-readers. This technology is helping the society as it reduces its consumption of trees for paper and even provides them with a solution that consumes lower amount of battery of their e-readers. The RFID Chips are even recognized as radio frequency identification chips are wireless in nature and are used in replacement of bar codes as well as magnetic strips and are attached to different elements and helps in identifying those elements. These chips are being used by super stores and marts in place of barcodes and due to these chips there has been a decrease in the amount of time people spend at point of sales. Programmable Matter is a term used to refer to those elements that has the ability to alter their physical outlook in a Programmable way and this matter is said to have the ability of processing huge amount of information (Fan, 2013, p.152). The concept of programmable matter is being used to create items such as robots that can change their shape and perform various functions. These robots can help in making lives of human beings easier by performing different

Lieutenant Calley Essay Example for Free

Lieutenant Calley Essay There is a big difference between known facts and the reality especially when it comes to military matters. There is a definite chain of command in place and in most cases soldiers do not do their own bidding but have to obey orders from above. The case of Lieutenant William Calley in the My Lai Massacre is one of the cases that expose the kind of leadership that we have in our military which comes at the backdrop of many public outcry against such cowboy actions. To many civilians, this is seen as a frame where someone has to take the fall and this person is usually down in the chain of command. The interesting thing is that in these cases, there is no evidences to prove who actually gives command for execution of orders that are detrimental to human rights. Lieutenant Calley was an average person in education and military service and therefore there was nothing extra ordinary about him. Many of the fellow soldiers in his troop seemed to distance themselves from him since the media had found a perfect example to portray what was happening in Vietnam (Collins Williams, 2000). What he did was ethically and morally wrong but he alleges that a command had come from above and he was simply following orders from above (Allyne 2000). His character here comes out as someone who follows orders and is obedient although we cannot rule out the opposite. The in Vietnam was very unpopular and not many people supported it and looking at issue from sides, the case and evidence was going against the lieutenant. Soldiers are known to be people of high integrity and who regard morality highly and therefore there must have been other compelling external factors that caused him to call for the massacre. Family and friends had a different opinion on his character and mental sanity. They regarded him as an average boy who was incapable of committing the atrocities in Vietnam. Looking at his background, there was a lot that was happening and some of it might be evidence enough to suggest that it clouded and interfered with his actions. Calley’s parents were not doing well health wise with both of them suffering from diseases that are associated with old ages. diagnosed with a terminal form of cancer and his father suffered from health complications due to diabetes. Human psychology is very complex and the way people react to situations differently and the happenings at home might have led to mental instability. The environment in the war front exerts a lot of pressure on soldiers and added pressure from home or other external source is enough to reduce the credence of anyone in a position of leadership. Members of the public with knowledge of the case continue to have a negative a view of Lt. William Calley considering his role in My Lai massacre in Vietnam. The public’s feeling toward Lt. Calley is further influenced by the media coverage of his case since 1970s, especially considering that prosecution of the case was accusing of acting on the influence of senior decision makers in the military. The increase in the amount of information available to the public is aiding in the shift of public perception in favor of Calley. Indeed, the American people are coming to the understanding that yes, Calley was deeply involved in My Lai massacre, but he was not alone; those at their higher levels of the military’s decision making brogans who were never prosecuted. Despite the increase in the information available to the public, Calley is still regarded as a blood stained master minder of the massacre. This perception will only change if Calley himself tells the public of the My Lai story. As for the prosecutor, Lt. Calley was simply guilty. To critics, this form of incriminating stance was adopted by the prosecutor, based on the accounts which were issued to him by the Senior Army Personnel who were in control at the moment. To this effect, that Lt. Calley ordered the massacre in M y Lai is taken as the premise of the case, rather than the need to examine the chain of command under which Lt. Calley was acting and issuing orders. Many of soldiers that were in war at the time in Vietnam concur that the case of the massacre was not an isolated case but may have been one of the many happenings that are alleged to have taken place around that time. The situation on ground in a war zone is usually different from an ideal situation and therefore civilians are the worse people to judge military personnel. The happenings back at home might have interfered with his thinking which supports that he was acting on his own and not orders from above. It is therefore not easy to determine the basis upon which he used to instigate the massacre. References Allyne, W. (2002). A Look at the Vietnam Court Cases New York: McGraw Hill. Collins, P. and William, A. (2000). Lt. Calley’s Court Cases. New York: Prentice Hall. Trevino, Linda Nelson, K. (2007). Managing business ethics: Straight talk about how to do it right (4e). New York: Wiley and Sons.

Benefits And Drawbacks Of Social Media Marketing Essay

Benefits And Drawbacks Of Social Media Marketing Essay This case introduces Web 2.0 social media in virtual worlds, networking sites, and video sharing sites, and entices students to explore the opportunities and risks they are confronted for brands. The case allows students to fight with the strategic and tactical decisions that accompany marketing communications strategy and to merge information on consumer behaviour with an understanding of brand objectives, in order to assess and evaluate new social media options. Foley, brand manager, is facing a more and more complex media environment in which her conventional media plan which is focused on television, print, and radio advertising, has become less popular due largely to declining audiences and a surge in advertising clutter, plus consumers tuning out. She is exploring emerging Web 2.0 social media options to determine if they can better achieve her branding and advertising objectives. Her challenge is to curtail the entire buzz surrounding Web 2.0 and to analyze the social medias p ossible for her brand by delving into the consumer dire needs and behaviours support Web 2.0 technologies Case issue: I think UnMe Jeans is a suitable brand for social media and the Web 2.0. Their target market is women between 12-24 years old, and this segment is consuming less traditional media, and increasing their consumption in the Web 2.0. With new technologies and platforms they can regulate the ads or somehow avoid them and still enjoy their favourite TV shows or any type of entertainment. I think its evident Web 2.0 is the right path for UnMe Jeans, the question is how to do it. The benefits social media offer to UnME Jeans are: The social media attracts more people than traditional media so they can reach more possible users as customers. They can target their audience with more accuracy and in a more efficient way. The idea is to make the costumers part of the social media community, to get them involved and get a deeper engagement with the brand. The drawbacks social media offer to UnME Jeans are: Lack of control of the content: Foley, Brand Manager of UnME Jeans, is faced with a challenge as she reconsiders her advertising media plan due to the increase of social media options on the emerging Web 2.0. These options become even more intriguing with the steady price increases of television advertising despite the growth of several unfavourable conditions. Working with her advertising agency, Foley must effectively use her brand management skills to choose which social media channel, if any that she should incorporate into her current advertising media plan. The advertising agency suggested three viable options, Zwinktopia, Facebook, and YouTube. Zwinktopia is a virtual world targeted to girls ages 13 to 24 with a focus on fashion and music, Facebook is a social networking, profile page site, and YouTube is a user-generated video-sharing website. I suggest that Foley pursue the Zwinktopia social media channel as a starting point to take advantage of the emerging Web 2.0 and also make a minor investment in the other options to develop their web 2.0 presence. Key issue of unme jeans: Looking ahead Foley the brand manager of unme jeans realise that the trends were driving the radical change in media market that had potential to reduce the effectiveness of her current media plan. The consumer media habit were rapidly changing because the peoples are more attracted towards the internet Driven by the proliferation of new technology like the personal computer dvd players and ipods these all new electronic devices are main reasons of changing consumer behaviour Foley the brand manager of unme jeans was confuse in between advertise in television and advertise in internet which is better for marketing. Foley advertising agency had provided her with a plan to bring her plan to three social media outlet. Zwinktopia, facebook , youtube. She knew that she wanted to do less talking at and more talking with her consumer and she wanted to use media outlet where consumer is more receptive offer brand story and which would foster the most constrictive dialogue about her brand She also wanted to use programme that would seamlessly integrate with and support her exiting media plan. But most of all she wanted to social media programme to make on impact on her sell. Swot analysis: Strength: Unme jeans was one of the most successful junior denim brand available in market The unme brand story revolved around celebrating the individuality of teenage girls and encouraging teens to speak out against peer pressure and conformity Unme jeans are available in upscale department store and especially retailer across the united state and sold at a slight premium to comparable the brand Weakness: The changing of consumer media habit and proliferation of new technology like a personal computer dvd player and ipods consumer were tuning out traditional media like television magazines news paper and radio and tuning into new media options Opportunity: The opportunity for the unme jeans is web 2.0 applications are those that make the most intrinsic advantage of that platform Delivering software essay continually update service that get better and more people use it. The web 2.0 is also called consumer co-creation because that gave consumers the ability to direct contribute to the online conversation and contain that was available on the web. Three web 2.0 advertise opportunity mainly are Zwinktopia facebook and you tube Threats: Remember that new things always get better and to advertise brand web 2.0 the company need to invest more on advertising which is not possible for every company. Analysis of the case: Just like any business problem, Foley is faced with several issues in making her decision to change her advertising media plan. With a full knowledge of the issues, Foley can better analyze her options in the process of making a justified decision. Rapidly changing consumer trends There is a clear indication that consumers media habits have evolved due to the proliferation of new technology. There are more outlets available that resulted in the change of how their market consumes media. Much of these changes were geared towards online outlets, especially among the younger audience. In order to remain successful, the company must ensure they can quickly respond to the rapidly changing. Formulation and evaluation of alternative: Benefits and Drawbacks of social media: Youtube: Benefits: Promotes high involvement and participation Large demographic availability, it allows marketers to target the audience appropriate for their product Some forms of experiments have shown optimistic results have given marketers an option to choose layout and position of their ads. For eg: participatory video ads, in-video advertising . Proven successful when used as the right channel and not only an alternative for Television ads. Drawbacks: High cost of marketing and additional cost on developing competently made videos. Lack of control over the content Still in research and test stage and it may back fire if not blended well. For eg: pre-roll ads. Language and location restriction Zwinktopia: Benefits: Promotes the ideals UnME stands for i.e celebrate individuality, non-confirming attitude. A new way of expression. Have the right demographics for UnME i.e teenage girls, the website are focused on fashion and music. Marketers can promote relevant ads in the virtual world. Can be linked to other social media like facebook  and Myspace. Drawbacks: May not influence real world sales for the company. There are over 200,000 virtual products which increase competition and fight for market share that may not give return for the company. Facebook: Benefits: Highest demographic segment among the target audience. Also has the highest average time spent on the website and highest frequent return of the user to the page. Easy access to information on the users, hence the target market can be served with relevant ads based on their profile page. Acts like a discussion forum where users interact with the brand and discuss their interests. Videos can be promoted on the website as well. Drawbacks: Since users may view over 500 pages of content the recall value may drop significantly. Lack of measurement tools to measure success. High cluttering on the network may make the users indifferent to the ads. May lead to over advertising and hijack  the very purpose Recommendation: Besides the fact that there are more people today than any other website that visit Facebook, On Facebook it is all about the interactions and discussions that occur between its users. So seeing the attractiveness of the platform as mentioned above Facebook can be used for advertisements to reach a more targeted audience in fewer costs. Another great feature of Facebook is the fan page. This feature allows a company or a brand or a product to create a Facebook page solely dedicated to it. There, users are enabled and encouraged to share opinions, information, criticism, or whatever else. When these kinds of conversations happen, it creates an atmosphere for free discussion and a buzz about that fan page. All these aforementioned features are just some of the countless great tools available on Facebook for marketers such as Foley to promote their brand. Social media provide sales professionals with the opportunity to listen and influence through their participation. Not using Facebook would simply result in a significantly missed opportunity for Foley. In addition to that, her brand will look inferior to the other brands that seize the opportunity of social media. Overall, using Facebook provides more impacts in terms of reach, frequency, receptivity and presence. In addition, page views, unique visitors and the time spent on the site in Facebook is larger than others. Therefore I recommend Facebook rather than Zwinktopia and YouTube. Of course, if the budget allows, the company uses other media platforms and have to make synergy effect based on Web 2.0 concept. It requires additional efforts, but it must be a good approach. As mentioned before, I recommend that Facebook is the best choice among three suggested plans. One of the reasons is the openness of Facebook. With the development of the information technologies, Facebook has evolved. Currently Facebook is not only a simple social website, but a big platform. The company uploads and maintains various types of contents, people can access Facebook via many different ways, and the contents of Facebook can flow through the Web. Therefore, if the company has an appropriate plan, it is possible to make big synergy effects. Implementation Plan Implementation Component: Managing Change X Instructional Practices Curricula An Assessment System X Professional Learning Communications ResourcesPurpose: To create a brand valuegh of unme jeans and advertise using facebook as a social media. Action Steps What Will Be Done? Responsibilities Who Will Do It? Timeline By When? (Day/Month) Resources Resources Available Resources Needed (financial, human, political other) Potential Barriers What individuals or entities might resist? How do we address this resistance? Communications Plan Who is involved? What methods? How often? Step 1: To use facebook to create ads related to the product. Advertising Agency May 2013 A. Facebook B. Human resource Time Deploy more people to create and upload the ads Everyone Step 2: To create fan page on facebook because of that users are enabled and encouraged to share opinions, information, criticism, or whatever else. Advertising Agency June 2013 A. Page maker in facebook B. Human resourse- creative team The tool of making pages might be difficult to use. Training and developing creative team Everyone Step 3: Social should be use and not neglected Advertising Agency N.A A. Facebook B. You Tube C. Zwinktopia A. lack of tech savvy people. B. create awareness about social media platform. Everyone Step 4: Advertising Agency Begin in August and continue throughout 2012-2013 A. Current Textbooks B. Internet C. Parents D. Time E. Manipulatives F. Training A. Time All teachers Step 5: Implement ELA Shifts 2, 3, and 5 All Teachers Begin August 2013 A. Document Cameras for Smartboards B. 6-Trait Rubrics C. Training A.Time B. All Teachers Evidence Of Success (How will you know that you are making progress? What are your benchmarks?) Evaluation Process (How will you determine that your goal has been reached? What are your measures?)

penning a legacy :: essays research papers

Penning a Legacy is a significant title because the article speaks about William Penn and the lasting legacy of him and the colony that he had started. He is a legacy because he stood up for what he believed in even when he was imprisoned. He started a government from scratch in his colony, which was named after his father. In his colony all faiths were looked at as equal.   Ã‚  Ã‚  Ã‚  Ã‚  In this article William Penn is looked at as a legend. He was born on October 14, 1644. His father was an Admiral who was close friends with King Charles II. The King constantly borrowed money from the Admiral. Penn was kicked out of Oxford then sent by his father to Paris to study abroad. When Penn returned he had adopted the lifestyle of a Quaker. He believed that every man was equal. Being well educated and smarter then most he began to write pamphlets and publish them. Penn was ridiculed in the pamphlet, which in turn started verbal attacks. This led to Penn’s incarceration. He was imprisoned in a tower for nine months. Threatened by life in prison, Penn refused to back down. He was released from jail due to his father’s connection to the King. In 1672 Penn married Gulielma Springett and had seven children. In the 1670’s Penn switched his attention to the New World.   Ã‚  Ã‚  Ã‚  Ã‚  Penn’s father died without ever collecting the debt owed to him from the king. In 1680 Penn asked the King for a piece of land in the New World in exchange for a settled debt. The King agreed and named the piece of land Pennsylvania. After Penn moved there he had the unsettling task of establishing a government. He mandated his own constitution having freedom of religion, voting rights, and penal reform. When arriving in the new land, Penn made a treaty with the Indians wishing to live in harmony.   Ã‚  Ã‚  Ã‚  Ã‚  After living on the land for two years Penn ran into trouble with neighboring colony Maryland, and retreated back to England. Upon returning home Penn came to the conclusion that his financial advisor defrauded him, therefore leaving Penn with serious debt. At age 63 Penn was imprisoned again in debtor’s prison.